Shaw Newcomer Pass Program
When you’re new in town, nothing means more than having someone throw out the welcome mat. And nothing does a better job of that than the Shaw Newcomer Pass Program.
Kids Up Front Canada and Shaw Communications have teamed up to bring 20,000 new Canadians to world class events. Over the next two years, the Shaw Newcomer Pass Program will include and engage families new to Canada by connecting them to arts, culture and sport in Ottawa, Toronto, Edmonton, Calgary and Vancouver.
- Fills our city’s arenas, museums and galleries with a whole new demographic.
- Connects newcomer families living in Edmonton to Canadian pastimes and entertainment.
- Actively breaks down barriers to sports and culture.
"The kids feel: 'I do fit here, I’m part of society, I’m part of community.' They have something to talk about with peers when they come back from the weekend. It’s about normalizing things for kids."– Agency Representative